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We kick off with a fun discovery session to dig into who you are as a club. Then we roll out a market positioning, engaging brand story, descriptive paragraph, brand attributes and visual style. These elements capture the soul of your brand, both in words and images.
Naming (naming)
We regularly come up with names for businesses. Because that’s a profession in itself! Complete with meaning and available domains.
Brand story
We craft a positioning, a catchy brand story, and a descriptive paragraph that captures exactly what your brand is. This lays the foundation for how you talk and the vibe you exude. We weave a cohesive story that breathes your brand, a story that does more than just show off your products. It has to touch.
Tone-of-voice
In developing the basics in words, we also determine the right tone. What you say is one thing, how you say it is two. And that can vary quite a bit from situation to situation, so such a tone-of-voice is golden.
Visual style
We outline a visual path for your brand. You pick one and voila, that becomes the look of your brand.
Customer profiles / Buyer personas
We create a kind of sketches of your ideal customers, based on real data. Helpful to better understand your audience and give them exactly what they need.
Marketing Strategy
With your goals in mind, we brew a smart marketing strategy to put your brand in the spotlight. More visitors, more sales, you know the drill. And we immediately plan when what needs to happen, including budget.
Then we transform everything into a sparkling presentation and go through it thoroughly together. After choosing the strategies you want to roll out, we can execute them for you from A to Z, all in line with your brand.
Brand audit
A brand audit is like an MOT for your brand. We check how you are doing, what could be done better and where there are opportunities. We take a close look at everything from your logo to your social media.
Marketing audit
Similar to a brand audit, but then we dive into your marketing activities. What works, what doesn’t, and how can it be done better? That way you get more out of every euro.
Logo development
Your logo is the essence of your business in one powerful image. Our team creates a sleek design that stands like a house and sets you apart from the rest.
Stationary
Menu cards, napkins, signage, you get it all, professionally designed and perfectly suited to your brand.
Website design & construction
A mobile-friendly, customized website that breathes your brand and provokes action. We’ll also teach you how to update content yourself. From a simple one-pager to a comprehensive site, just what you need.
Marketing materials for the hospitality industry
From brochures to apparel design, our team provides materials that stand out and support your brand.
AI artificial intellegence
We also use ai to edit texts, to rewrite texts. We produce images and we use it to automate. See, among others, here.
Business Plan
We also help you set up your business plan. From start to finish, we put it on paper as a guide and start for your business.
Hospitality licenses
We are very familiar with applying for hospitality licenses, from simple to very difficult. Just let us know!
Corporate identity book
A handy little guide that ensures everything you do matches your brand, from colors to logo use.
Clothing and promotional products
We select and design promotional products or apparel that fit your brand perfectly. From choosing the right items to design and delivery, we make sure everything is tiptop.
Menu and menu board design
You’ll get a beautiful, full-color dine-in menu that’s completely consistent with your restaurant concept, uncluttered and easy to understand. We start with a strategy, focus on ease of use and make sure no important detail is overlooked. Then we adapt the design for use on menu boards, if needed.
Carwrap
Car lettering or a complete car wrap is a great way to showcase your brand and increase brand awareness. Our experts will design something beautiful for your fleet and work with the mechanics to make the design a reality.
Narrowcasting
We have our own narrowcasting or digital signage system to show your content on screens in your company as well. See orangetube.com
Copy
Our copywriters ensure that all your brand materials, from social media to website, convey your brand values and align with your goals. With the right brand voice and messages, we build trust with your target audience.
Brochures – Magazines
Creating a brochure focuses on your audience, brand and purpose. Your brochure will be a powerful reflection of your brand identity, presenting your services and offerings in an engaging way.
Content Marketing
Good content attracts customers and drives them to action. We write blogs and distribute them through your blog, social channels and emails. This is how you build a loyal customer base.
Keyword research
We’ll dive into the search terms your target audience uses to sharpen your content strategy. That’s how you climb up the search results.
SEO
With the right keywords and a technically optimized website, we improve your ranking in search engines.
Email Marketing
We take charge of your email campaigns from start to finish, from strategy to execution, and show you exactly what it delivers.
Wine-food
Our Birthe can help you find the right wines to go with the right dishes.
Corporate catering
We know better than anyone how to prepare tender documents, sustainability reports and other, for caterers, important documents.